
If you purchased your game directly from the Ubisoft Store then you're already good to go - it will be activated immediately and the download should begin. You don't need to enter any CD keys (activation codes) as Ubisoft automatically assigns one for you.
If you purchased outside of the Ubisoft Store, you'll typically be given a CD key (activation code) from the retailer. Once you have this key, download Ubisoft Connect (if not already installed), open the program, copy your key and click your profile - this will then present an option named 'Key Activation'. Click that option, and you'll then be asked to input the code into the box and click 'Activate'. Please then follow the instructions provided by Ubisoft and the product will be activated on your account - you'll then be able to download and play.
For more help, please read this help thread by Ubisoft.
If you've been given an invalid product code, or think you've been scammed - please contact the retailer or contact Ubisoft immediately providing proof of purchase - they can then help you diagnose the issue. If you're certain you've been scammed by one of our approved retailers, let us know, and we'll investigate for you.
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